Playtika industry digital upgrade, 5 billion dollars layout metaverse
In May 2020, PIaytika invested 5 billion us dollars to lay out the Metaverse industry, focusing on the construction of digital ecology and digital upgrading of existing entertainment games.
Playtika has been a pioneer in the games industry, with artificial intelligence technology and core technical barriers. They were among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms.Founded in 2010 by Robert Antokol ( Playtika CEO ) and Uri Shahak, it is headquartered in Israel and employs more than 1300 people worldwide.
On January 15, 2021, Playtika was listed on the NASDAQ stock exchange in the United States under the ticker symbol PLTK. O.
This industrial layout focuses on promoting digital brand assets around NFT, and solves the problems of brand assets casting, trading, storage and distribution through encryption technology based on GS intelligent ecological chain. Empower NFTs and brands in financial, game, collection, social and other scenarios, breaking down barriers between the real world and the encrypted world.
Facing the future, Playtika has set t he grand strategy of ” All in on AI” and plans to complete the transformation and build a complete digital industrial chain within three years.