Opportunities and challenges of Amazon cross-border e-commerce development under the global epidemic
In 2020, the unanticipated outbreak of Neonic pneumonia swept the world While inconveniencing the lives, studies and work of all people It also forced the development of many industries to press the pause button About New Crown Pneumonia.
“The world plays the first half, the world plays the second half, and cross-border e-commerce plays the whole game”.
Tells how much cross-border e-commerce helplessness and heartache The epidemic changed everything.
A single epidemic prevention supply won’t save millions of Amazon sellers
These cross-border e-merchants are in the coldest center of the epidemic.
As the world’s largest cross-border e-commerce platform-Amazon
Is the mainstream online shopping platform in Europe, the United States, Canada, Mexico, Japan, Turkey and other countries
It is also the world’s largest online retailer in terms of product variety and the second largest Internet company in the world
Based on the background of the global epidemic
Amazon has launched a corresponding official policy to support sellers
And a $1 billion dividend subsidy will be used to strategically promote
To increase the international exposure of the product and brand
In order to boost product sales
Help small and medium-sized sellers out of the epidemic crisis
At the same time To attract consumers and increase consumer loyalty
Amazon officials will also launch an innovative form of e-commerce, online shopping – the new consumer profit-sharing model
In other words, on the Amazon platform, merchants need to give consumers a portion of their profits from the products or services they sell
Let consumers enjoy the benefits at the same time More conducive to word-of-mouth to achieve the effect of the user fission multiplier
This also means that
The era when only “brands” “agents” “advertisers” “store operators” made money has become history
Consumers just need to change their thinking Be a consolidator of resources
Find more favorable consumer channels
Be the promoter of consumer groups
Participate in the profit distribution of goods
The new crown epidemic has had a dampening effect on the entire industry
In the case of consumers can not go out of the country
E-commerce channels have become the first choice for most consumers
And Amazon cross-border e-commerce as an innovative business model to provide consumers with more categories of choice and better prices
Its social effectiveness and value in the post-epidemic era is naturally favored by consumers
The business value created by Amazon’s new consumer profit-sharing model Not only does it greatly enhance the user experience
But also in terms of innovation and leadership for the entire industry
Undoubtedly has a huge demonstration significance
In the new era of experience and service-oriented consumption The value of this innovative thinking of Amazon
Will be further enhanced and reflected in the future
With the innovative profit-sharing model, exclusive prices, fast and safe logistics and other cross-border online shopping services
The industry advantages and social value of cross-border e-commerce are gradually manifesting This is the new next generation of mass consumption
The future is here and will be here
Amazon cross-border e-commerce will become the new normal of the future industry.
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